CONCEPT MOOD BOARD & IDEA
MEDIUM
MEDIUM: a revolutionary coffee brand that's transforming the coffee experience. Embracing a fresh way of thinking and doing business, MEDIUM's unique branding stands out with simple, hand-drawn cartoon illustrations. These whimsical designs bring joy to daily routines, turning visitors into charming animal characters and creating a playful, inviting atmosphere. With the slogan "Coffee: because adulting is hard," MEDIUM perfectly captures the essence of making life a bit easier and a lot more delightful. Discover the future of coffee with MEDIUM—one mindful, delightful sip at a time.
IDENTITY
